Search Results for: 'reporting squirrel'


Six Rules For Creating A Data Driven Boss!

Wednesday, October 24th, 2007

…  data, you are closest to it. Yet now you have become a reporting squirrel (I was going to say monkey but that sounds rude). As the person …

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

Wednesday, January 21st, 2009

…  know that free or paid tools now allow you to do this reporting standard off the bad. AND that they are so easy to use that even my 4 …  like this (add your examples in comments). Any Reporting Squirrel can report instant conversions. Only a true Analysis Ninja will do …

Analytics Career Advice:"I am an Analytics God, I want more $$. How?"

Wednesday, December 3rd, 2008

…  and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. What would be your advice for me …  even if 60% of the time you are a glorified Reporting Squirrel! 2) You might have some project / task management experience, your …

The "Action Dashboard" (An Alternative To Crappy Dashboards)

Wednesday, April 30th, 2008

…  the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One …  #1 was to move to a Critical Few philosophy for Executive reporting: Only report the three or five (at most!) metrics that define success …

Web Analytics Success Measurement For Government Websites

Monday, October 12th, 2009

…  to insights, and without it you'll simply be a glorified Reporting Squirrel.] The answer, which might fit most government websites was:A: The …

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

Wednesday, February 18th, 2009

…  that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas. I'll also admit that most of the times when I …

Web Analytics Standards: 26 New Metrics Definitions

Thursday, August 23rd, 2007

…  (filtered for spiders and robots), within a designated reporting timeframe, with activity consisting of one or more visits to a site. …  is counted only once in the unique visitor measure for the reporting period. New Visitor: The number of Unique Visitors with activity …

Barriers To An Effective Web Measurement Strategy [+ Solutions!]

Monday, July 13th, 2009

…  jobs. While you are waiting focus really hard on only reporting metrics that will help 1. increase revenue 2. reduce cost and 3. …  buy-in:Realize that there is a difference between reporting and analysis. Be a Analysis Ninja, not a Reporting Squirrel. #7: Difficulty reconciling data. Let's tackle this at two …

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

Monday, July 26th, 2010

…  and make sure that for every dimension you are not reporting success or failure using just one metric. Join PALM! [Tip: Not that …  and done the number one way to move from being a Reporting Squirrel to an Analysis Ninja is to leverage segmentation. Every tool has on …

Top Ten: Signs You Are A Great Analyst

Thursday, June 8th, 2006

…  all those questions wrapped into one. We all agree that reporting is not analysis. We all agree that great analysts are hard to come by …  all ten (or 11) criteria then you my friend are a Purple Squirrel and I bow in front of you (oh and most surely send me your resume!!!). …

How Should Web Analysts Spend Their Day?

Monday, April 23rd, 2007

…  that is some context about the 80/20 rule for reporting (that I had first mentioned at the emetrics summit a couple …  You've also suggested a 80/20 rule for reporting: analysts should spend 80% of their time doing analysis and only 20% reporting. How much data should a good web analytics dashboard be? How many key …

Top Ranked Web Analytics Blogs – Redux

Friday, June 16th, 2006

…  to get your comments and thoughts and advice for me. Reporting and analysis is really hard and it is all about making choices, and …  was both a primer in making choices and a quick lesson in reporting and how hard it is to good reporting. You have added to that debate …

Microsoft Gatineau: My Wish-list for the Web Analytics Application

Monday, February 26th, 2007

…  is the key to finding actionable insights. # 3: Useful reporting for Search Engine Optimization. I love free traffic and with all the …  can atleast tap into the MSN data and providing effective reporting for atleast MSN SEO efforts, it will definitely get a leg up on …

Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools

Monday, November 24th, 2008

…  if you do this you'll be a Analysis Ninja, not a Reporting Squirrel. Ok now your turn. Have you tried to analyze the features like Video …

Web Analytics Tool Selection: Three Questions to ask Yourself

Tuesday, January 30th, 2007

…  tool for yourself. Summary:# 1: Do you want reporting or analysis? # 2: Do you have IT strength or Business strength? Or …  # 3: Are you solving for the Trinity or Clickstream reporting / analysis?Now the questions, context and an attempt at providing some guidance….. Do you want reporting or analysis?This is a very difficult question to answer because …