Search Results for: 'ninja'


Google Analytics Releases Advanced Segmentation: Now Be A Ninja!

Wednesday, October 22nd, 2008

…  evolving from being Reporting Squirrels to being Analysis Ninjas! Why Segmentation? Analyzing data in aggregate is a crime. Bold …  time!) and I am done. Next step, trying to be a Analysis Ninja. You now have tha ability to apply this segment you have created on …

Analysis Ninjas: Leverage Custom Reports For Better Insights!

Monday, February 1st, 2010

…  a key difference between Reporting Squirrels and Analysis Ninjas: The latter almost exclusively leverage custom reports (powered by …

Analysis Ninjas: Move Beyond The Top Ten. Find Love (/Insights).

Monday, December 21st, 2009

You know what is the one thing stopping you from finding truly actionable insights from your web data? Web analytics gems lie deep in the data and we spend our lives looking at the top ten rows of data. It does not matter which report you look at. Affili …

The "Action Dashboard" (An Alternative To Crappy Dashboards)

Wednesday, April 30th, 2008

…  the difference between a Reporting Squirrel and a Analysis Ninja? One is in the business of providing data. One is in the business of …  missing all the nuance and analysis (that only you as Ms. Ninja have, and you don't go with dashboard). Most Executives actually want …

Six Rules For Creating A Data Driven Boss!

Wednesday, October 24th, 2007

…  what job you want to be in: Reporting Squirrel or Analysis Ninja ? [Bosses: When you pay people / consultants to do "data work" also make ...  be a RS or a AN? Don't hire a Squirrel expect them to do a Ninja's job.] Next time Your boss asks for a report, give them 10% …

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

Monday, July 26th, 2010

…  2.0. [Page 318, Principles for Becoming an Analysis Ninja, if you have the book already.] The rationale for this rule, joining the …  and success of every person who works on the site. Ninjas do that. You should too. #4: Be smart about using time. Move beyond …

Web Analytics 2.0 Book: In Stores Now!!

Friday, November 13th, 2009

…  11 Guiding Principles for Becoming an Analysis Ninja All my life learnings laid bare. . . this is where you, yes you, start to evolve from a Reporting Squirrel to an Analysis Ninja! No metrics, data pukes, guidance on creating every more reports. No, …

Excellent Analytics Tip #14: Measuring Value of Ecommerce Sales Tools

Monday, November 24th, 2008

An Analysis Ninja, let's call him Philip Walford, asked a delightful question. Philip …  small. Or fail. Plus if you do this you'll be a Analysis Ninja, not a Reporting Squirrel. Ok now your turn. Have you tried to analyze …

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

Monday, April 20th, 2009

…  rather to ensure you reach the state of maximum Analysis Ninja enlightenment! Looking at the end of Month 2, for the two …  totals of each day, week or month. Complex but bonus for Ninjas: Depending on which graph you look at, daily, weekly or monthly, it will …

Actively Avoid Insights: 4 Useful KPI Measurement Techniques

Wednesday, February 18th, 2009

…  against the evolution of Reporting Squirrels into Analysis Ninjas. I'll also admit that most of the times when I encounter them I might …  between the two: Reporting Squirrel vs. Analysis Ninja! #2. Percentages. Nothing, really nothing, is perhaps more ubiquitous …

This I Believe [A Manifesto for Web Marketers & Analysts]

Monday, July 27th, 2009

…  they will succeed by having a small group of "Analysis Ninja's " who transform data into information. If you get just data, reject it …

Web Analytics Books!

Monday, September 14th, 2009

…  the first book's readers to truly become Super Analysis Ninjas, and for those that had not read the first book to have the finest …  data. Here is how you becoming a true Analysis Ninja (step, by step, by step). And none of that is even close to the coolest …

Excellent Analytics Tip #15: Measure Latent Conversions & Visitor Behavior

Wednesday, January 21st, 2009

…  can report instant conversions. Only a true Analysis Ninja will do this kind of "post quickie" analysis and help the business make …

Analytics Career Advice:"I am an Analytics God, I want more $$. How?"

Wednesday, December 3rd, 2008

…  Or atleast 40% of the time you are a true Analysis Ninja, even if 60% of the time you are a glorified Reporting Squirrel! 2) You …  that get it, the CMO. Ideal candidates were Analysis Ninja's of supreme kind and have shown streaks of good people leadership …

Web Analytics Segmentation: Do Or Die, There Is No Try!

Tuesday, May 18th, 2010

…  Analytics Releases Advanced Segmentation: Now Be A Ninja! Of course Yahoo! Web Analytics, the other wonderful free WA tool, had …  find that here the problem is less that the Analysis Ninjas don't segment, rather it is that they are incredibly unimaginative. But …