… between a metric and a key performance indicator (KPI)?" "What is a dimension in analytics?" "What is segmentation?" "Are … Performance Indicator: Key performance indicators (KPI's) are metrics. But not normal metrics. They are our BFF's. Here is the definition of a KPI that is on Page 37 of Web Analytics 2.0:A key performance indicator …
… leveraged, though the good lord knows we try and pump out KPI's by the minute. One root cause of this under leveraging it our dashboards … And Objectives. It it doesn't meet Both criteria its not a KPI. With that out of the way lets understand why Averages, Percentages, …
I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due to their length, complexity or audacity!). "Dear Avinash" is an occasional series where I share some of my answers that might benefit …
… the presentation illustrating the concept of a “KPI card”. Vincent recommends creating a card for all the KPI’s that have been identified at the end of the goal discussion. The …
The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data. The hard nut is not that we all are doing basic reporting about Visits and Bounces. Ok doing just that is lame. Bu …
We lovingly craft reports every day. We try to make sense of what they are saying. When we hear nothing we try to bludgeon them, hoping for the best. My hope in this post is to share some simple tips with you that might make your reports and analysis spea …
… challenges with campaign analysis and finally reports and KPI's you should measure for mobile. In this blog post I want to share a … At Web Analytics 2.0! Actively Avoid Insights: 4 Useful KPI Measurement Techniques Web Analytics Tool Selection: Three Questions to …
… strategy identified in step 3 identify the Web Metrics / KPI's with a clear line of sight to the 4 beloved levers. Step 5: Use the Web … Impromptu Web Analysis Actively Avoid Insights: 4 Useful KPI Measurement Techniques The "Action Dashboard" (An Alternative To Crappy …
Most of the time spent by Marketers & Analysts tends to be spend looking for "known knowns". Things we know and expect to see in the data, we look to see if they are there. "Oh look Google is still our Number 1 referrer and we are selling lots of prod …
… "Connectable" "Dear Avinash": Be Awesome At Comparing KPI Trends Over Time 10 Fundamental Web Analytics Truths: Embrace 'Em & …
The hardest kind of "analysis" to provide is in response to open ended questions. That is why I love asking open ended questions! They expose a person's critical thinking ability (something I highly recommend you test when you hire web analysts: Interview …
… out the door. Bottom-line: This might not be the best KPI for you. Let me hasten to point out that there are no universal truths in … insist!). Perhaps when you put your % of Repeat Visitors KPI to the "so what" test you have a glorious action you can take that improves …
… Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!" I don't know why I had not …
… the top ten keywords on you Executive Management Global KPI Dashboard? Look at the top of that table. For this website 86,837 visits … report that you have created to better pull relevant kpi's into one place then please know that I will think less of you. A sign of …
… take. [See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques] Mercifully there is so much more to Klout than …
