Search Results for: 'engagement metrics'


Measuring Online Engagement: What Role Does Web Analytics Play?

Tuesday, January 29th, 2008

Engagement is a buzz word. It is a quest. It is altar at which many worship. Often …  goal. It is more that our execution efforts in measuring engagement are fatally flawed. So much so that recently I was compelled to pen …  look at some of the widely used web analytics metrics and understand what aspect of engagement they capture. Unique Visits: …

"Engagement" Is Not A Metric, It's An Excuse

Monday, October 1st, 2007

…  Washington DC to get things out of one's head. Measuring "engagement" seems to be this long standing quest on the web. There was so much …  exists. An excuse for a unwillingness to identify real metrics that measure if your web presence is productive. An excuse for taking a …

Overview & Importance of Qualitative Metrics

Monday, May 15th, 2006

…  buzz, customer satisfaction, net promoter indices, visitor engagement, stickiness, blog-pulse, etc.While there are many options for …  decision making. There is a lot of "buzz" around "buzzy" metrics such as brand value / brand impact, blog-pulse, to name a couple. IMHO …

Standard Metrics Revisited: #4 : Time on Page & Time on Site

Tuesday, January 8th, 2008

…  was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being …  your web analytics program can compute some time metrics! It knows how long the Visitor spent on the home page. It subtracts …  on to Page 3 to buy the product. More sweet success! "Engagement!!"The magical math outlined above happens (10:05 minus 10:01) …

Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Tuesday, November 24th, 2009

…  That mental model is, sadly, extremely clear in the metrics and analysis they provide with "twitter integrations". While there is …  that are grouped into four buckets: Reach, Demand, Engagement (!!) :), Velocity.There are two lovely things about these …  example here are some clean definitions from Klout: # Engagement* How diverse is the group that @ messages you? * Are you …

Brand Measurement: Analytics & Metrics for Branding Campaigns

Tuesday, September 29th, 2009

…  tell me that your "branding" campaign is to increase "engagement"! Remember: Engagement is not a metric, its an excuse.]The Top …  come visit your site and then do so repeatedly. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor …

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Wednesday, January 20th, 2010

…  of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Back to our story. . . an …  do not work as well with b2b as it is a differ net type of engagement and experience with your customers. Well don't give up. You have …

Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test

Monday, March 8th, 2010

…  good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. Rather than being a blessing …  this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our …

Standard Metrics Revisited: #2: Top Exit Pages.

Wednesday, December 27th, 2006

…  we revisit a well established / standard metrics or report and take a fresh look at it. The first metric we look at was …  comments. PS: If you have suggestions for other standard metrics or reports you would like addressed then please email me (blog at …

Standard Metrics Revisited: #1: Visitors

Monday, September 11th, 2006

…  to revisit some extremely well established and accepted metrics with the goal of providing fresh insights. The first one is the metric …  visitors. : ) Most commonly prevalent names for visitor metrics are: Visitors, Visits, Total Visitors, Unique Visitors, Sessions, …

Web Metrics Demystified

Tuesday, December 11th, 2007

…  about Web Analytics? How about Web Metrics? Have you been successfully scared? Rhetorical questions. Don't …  do this one step at a time, first let's demystify web metrics. We'll do web analytics another time. The hardest thing you'll do in …  website. Step two will be to identify the Critical Few metrics to measure those successful company, and hopefully customer, …

Web Analytics Standards: 26 New Metrics Definitions

Thursday, August 23rd, 2007

…  pleasure to share with you all 26 brand spanking new metrics that have been published by the WAA standards committee today. They …  in standard definitions for some of the most foundational metrics in our world. Everyone will benefit from this additional clarity and …

Standard Metrics Revisited: #5 : Conversion / ROI Attribution

Tuesday, March 11th, 2008

…  your Omniture or Google Analytics or ClickTracks or CoreMetrics or IndexTools implementation. It is time to attribute success who gets …  might mitigate some of the issues. But regardless of that metrics like Time on Site are still valuable as one more measure of …

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Monday, April 19th, 2010

…  in analytics?" "What is segmentation?" "Are goals metrics?" And many more. There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let's try and see if we can fix this …

Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.

Monday, April 20th, 2009

…  true! All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone …  up let me tell you what we are going to cover today: Three metrics that are available in pretty much all "adult" web analytics tools. …