Engagement is a buzz word. It is a quest. It is altar at which many worship. Often … goal. It is more that our execution efforts in measuring engagement are fatally flawed. So much so that recently I was compelled to pen … look at some of the widely used web analytics metrics and understand what aspect of engagement they capture. Unique Visits: …
… Washington DC to get things out of one's head. Measuring "engagement" seems to be this long standing quest on the web. There was so much … exists. An excuse for a unwillingness to identify real metrics that measure if your web presence is productive. An excuse for taking a …
… buzz, customer satisfaction, net promoter indices, visitor engagement, stickiness, blog-pulse, etc.While there are many options for … decision making. There is a lot of "buzz" around "buzzy" metrics such as brand value / brand impact, blog-pulse, to name a couple. IMHO …
… was merrily using Time on Page and Time on Site metrics for quite some time before I actually realized how they were being … your web analytics program can compute some time metrics! It knows how long the Visitor spent on the home page. It subtracts … on to Page 3 to buy the product. More sweet success! "Engagement!!"The magical math outlined above happens (10:05 minus 10:01) …
… That mental model is, sadly, extremely clear in the metrics and analysis they provide with "twitter integrations". While there is … that are grouped into four buckets: Reach, Demand, Engagement (!!) :), Velocity.There are two lovely things about these … example here are some clean definitions from Klout: # Engagement* How diverse is the group that @ messages you? * Are you …
… tell me that your "branding" campaign is to increase "engagement"! Remember: Engagement is not a metric, its an excuse.]The Top … come visit your site and then do so repeatedly. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor …
… of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Back to our story. . . an … do not work as well with b2b as it is a differ net type of engagement and experience with your customers. Well don't give up. You have …
… good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. Rather than being a blessing … this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our …
… we revisit a well established / standard metrics or report and take a fresh look at it. The first metric we look at was … comments. PS: If you have suggestions for other standard metrics or reports you would like addressed then please email me (blog at …
… to revisit some extremely well established and accepted metrics with the goal of providing fresh insights. The first one is the metric … visitors. : ) Most commonly prevalent names for visitor metrics are: Visitors, Visits, Total Visitors, Unique Visitors, Sessions, …
… about Web Analytics? How about Web Metrics? Have you been successfully scared? Rhetorical questions. Don't … do this one step at a time, first let's demystify web metrics. We'll do web analytics another time. The hardest thing you'll do in … website. Step two will be to identify the Critical Few metrics to measure those successful company, and hopefully customer, …
… pleasure to share with you all 26 brand spanking new metrics that have been published by the WAA standards committee today. They … in standard definitions for some of the most foundational metrics in our world. Everyone will benefit from this additional clarity and …
… your Omniture or Google Analytics or ClickTracks or CoreMetrics or IndexTools implementation. It is time to attribute success who gets … might mitigate some of the issues. But regardless of that metrics like Time on Site are still valuable as one more measure of …
… in analytics?" "What is segmentation?" "Are goals metrics?" And many more. There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let's try and see if we can fix this …
… true! All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone … up let me tell you what we are going to cover today: Three metrics that are available in pretty much all "adult" web analytics tools. …
