Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

seek.jpg

I love this quote from Richard Branson: Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. Is there any place Mr. Branson's words are more relevant than in our big data world? We are not as awesome as we need to be when it comes to presenting […]

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

multiple_focus.jpg

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. They also reveal things that starting to […]