Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

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Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn't imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today's post is about a new problem […]

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

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I love this quote from Richard Branson: Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. Is there any place Mr. Branson's words are more relevant than in our big data world? We are not as awesome as we need to be when it comes to presenting […]