Category: Web Metrics

The Biggest Mistake Web Analysts Make… And How To Avoid It!

Digital Marketing and Measurement Model . It is a fantastic five step process that forces the engagement of key stake holders to produce a ...
Continue Reading

Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...
Continue Reading

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Kill things that don’t have an optimum CPA. Invest more in ones that do. Simple enough, right? Tip: Remember this is just cost, not ...
Continue Reading

Smarter Data Analysis of Google’s https (not provided) change: 5 Steps

Search: Not Provided: What Remains, Keyword Data Options, the Future.] On board? Let’s go…. In an effort to make search more secure, on www.google.com ...
Continue Reading

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

so what? ” matters! Oh, I totally forgot to say this…. the advice in this blog post is only for businesses and brands that ...
Continue Reading

Google Analytics Visits Metric: Change. Implications. Opportunities.

Web Analytics Master Certification course (which is one of eight courses in Full of surprises, right? I hope the video shared the reports and ...
Continue Reading

Produce Actionable Insights: Mate Custom Reports With Adv Segments!

Digital Marketing & Measurement Model!), partly because they are out of the box standard reports that web analytics vendors create for “average” people (and ...
Continue Reading

Email Marketing: Campaign Analysis, Metrics, Best Practices

permission marketing. Every fiber of your being. Every thought that crosses your mind. Every person in your company. Embrace permission marketing and email will ...
Continue Reading

Your Web Metrics: Super Lame or Super Awesome?

org structure, bad boss, Web Analytics Measurement Model. Maybe something else (surprisingly, excuses are not all that hard to find when you are looking ...
Continue Reading

Excellent Analytics Tip #18: Make Love To Your Direct Traffic

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): ...
Continue Reading

5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

All my experience in these things suggests that it is dangerous to think that the Conversions column is representative of the final outcome. Here ...
Continue Reading

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

10/90 rule of investment in web analytics. I had created the rule many years ago, early into my job at Intuit, and quite simply ...
Continue Reading

Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

The Marketing < > Analytics Intersect Newsletter.

My Weekly Newsletter

Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0 Book.

Web Analytics 2.0

Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.

Select Your Language

Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

Select Your Language

Scroll to Top