Category: Web Metrics
The Biggest Mistake Web Analysts Make… And How To Avoid It!
Digital Marketing and Measurement Model . It is a fantastic five step process that forces the engagement of key stake holders to produce a ...
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!
advanced segmentation or advanced social metrics or economic value or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, ...
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business
Kill things that don’t have an optimum CPA. Invest more in ones that do. Simple enough, right? Tip: Remember this is just cost, not ...
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Smarter Data Analysis of Google’s https (not provided) change: 5 Steps
Search: Not Provided: What Remains, Keyword Data Options, the Future.] On board? Let’s go…. In an effort to make search more secure, on www.google.com ...
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Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
so what? ” matters! Oh, I totally forgot to say this…. the advice in this blog post is only for businesses and brands that ...
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Google Analytics Visits Metric: Change. Implications. Opportunities.
Web Analytics Master Certification course (which is one of eight courses in Full of surprises, right? I hope the video shared the reports and ...
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Produce Actionable Insights: Mate Custom Reports With Adv Segments!
Digital Marketing & Measurement Model!), partly because they are out of the box standard reports that web analytics vendors create for “average” people (and ...
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Email Marketing: Campaign Analysis, Metrics, Best Practices
permission marketing. Every fiber of your being. Every thought that crosses your mind. Every person in your company. Embrace permission marketing and email will ...
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Your Web Metrics: Super Lame or Super Awesome?
org structure, bad boss, Web Analytics Measurement Model. Maybe something else (surprisingly, excuses are not all that hard to find when you are looking ...
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic
The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): ...
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5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two
All my experience in these things suggests that it is dangerous to think that the Conversions column is representative of the final outcome. Here ...
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions
10/90 rule of investment in web analytics. I had created the rule many years ago, early into my job at Intuit, and quite simply ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

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