Data Quality Sucks, Let's Just Get Over It

There is perhaps no other activity that is as much a bane of our existence in Web Decision Making as reconciling web data! Nothing seems to tie to anything, each time you rerun the numbers they change, there are tons of people fanning the flames of cookie deletion and how that causes bad data, arguments […]

Marketing Monger: Web Analytics Podcast

I spoke with Eric Mattson of Marketing Monger on the topic of Web Decision Making. You can check out the resulting podcast on his blog. Eric is on a path to conduct 1,000 podcasts of Marketers, Innovators and Entrepreneurs. If you are interested in those three categories I definitely recommend his blog, he has spoken to […]