Three "Spire's" of Great Leadership

My presentation at the emetrics summit in Washington DC is on the topic of “Creating a Data Driven Web Decision Making Culture” and the slides are forming in my mind right now. One important element of a great culture is great leadership. Team’s, companies, organizations are truly a reflection of their leaders, it is really […]

Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices

It is only fair to follow up a post titled "Stop obsessing about conversion rate"  with this post.  (Just in case you have not read the Stop Obsessing post that please read that first for more context). Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best […]