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Marketing Monger: Web Analytics Podcast

May 28, 2006 5 Comments

I spoke with Eric Mattson of Marketing Monger on the topic of Web Decision Making. You can check out the resulting podcast on his blog. Eric is on a path to conduct 1,000 podcasts of Marketers, Innovators and Entrepreneurs. If you are interested in those three categories I definitely recommend his blog, he has spoken to [...]

Path Analysis: A Good Use of Time?

May 25, 2006 32 Comments

Path Analysis: A process of determining a sequence of pages visited in a visitor session prior to some desired outcome (a purchase, a sign up, visiting a certain part of site etc). The desired end goal is to get a sequence of pages, each of whom form a path, that lead to a desired outcome. [...]