Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

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I love this quote from Richard Branson: Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. Is there any place Mr. Branson's words are more relevant than in our big data world? We are not as awesome as we need to be when it comes to presenting […]

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

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Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs […]