Category: Web Insights
Google Analytics Becomes Intelligent. Hello Insights!
Google Analytics Now More Powerful, Flexible And Intelligent. In this post I’ll want to share rest of the story, what came of the above ...
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Web Analytics Books!
Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...
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Web Analytics Career Advice: Play In The Real World!
Webmaster Tools from Google and Compete, Google’s Ad Planner (psychographic and demographic audience segmentation for free!) and … and … and … Twitter account ...
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Barriers To An Effective Web Measurement Strategy [+ Solutions!]
Online Measurement and Strategy Report. Many Analyst “reports” tend to push a company / vendor / consultant agenda, refreshingly the Yahoo! Web Analytics, BT ...
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Paris Hilton, Kim Kardashian & Telling Stories With Data
Google’s Ad Planner specifically.] 2. Highlight the importance spending money on advertising to relevant audiences. 3. Tell a memorable story. Below is how I ...
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PPC / SEM Analytics: 5 Actionable Tips To Improve ROI
Search Long Tail anyone?). Your campaigns and ads are impacted by the many shiny buttons and pretty dials provided by search engines, complex algorithms ...
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Slay The Analytics Data Quality Dragon & Win Your HiPPO’s Love!
Web Data Quality: A Six Step Process To Evolve Your Mental Model , unleashed an unusually exceptional set of comments from you all (sweet!). ...
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Web Data Quality: A 6 Step Process To Evolve Your Mental Model
Web Analytics 2.0 ] But these sources are “fragile”. Sometimes because of technology (tags / cookies / panels / ISP logs). Sometimes because of ...
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Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition
question on Twitter: Inspire me: If there is one web analytics question you want answered what would it be? What’s your juiciest / mundane, ...
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Standard Metrics Revisited: #6: Daily, Weekly, Monthly Unique Visitors.
key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. ...
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Dear Avinash: Top Web Analytics Questions, Twitter Edition
When in doubt, ask your customers to help you. I am quite fond of saying that in the context of using methodologies like Experimentation ...
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Excellent Analytics Tip #16: Brand Evangelists Index
avoid rookie analysis mistakes). But it is rare that we, “Web Analysts”, actually think, I mean think, about the story we are telling. I ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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Web Analytics 2.0
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Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
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