Great Storytelling With Data: Visualize Simply And Focus Obsessively

The difference between a Reporting Squirrel and Analysis Ninja? Insights. As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do. Do you see […]

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. :) The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are? There […]