Web Analytics Archives - Page 5 of 31 - Occam's Razor by Avinash Kaushik

Category: Web Analytics

Excellent Analytics Tip #24: Obsess About Real Business Profitability

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Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

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Lean Analytics a new book by my friend Benjamin Yoskovitz. The book introduces a wonderful process called the Lean Analytics Cycle, which aims to ...

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

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Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant ...

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

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Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). In part two, we are going to build on the formula ...

Dear Avinash: Attribution Modeling, Org Culture, Deeper Analysis +++

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Google+ and Multi-Channel Attribution: Definitions, Models and a Reality Check I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) ...

Web Analytics Consulting: A Simple Framework For Smarter Decisions

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Digital Marketing & Measurement Model (how to pick the best KPIs for your business that guarantee success, using a powerful five-step process) and the ...

EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

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A cookie is a small text file placed on your computer. Cookies contain a small amount of anonymous information that allows a website to ...

Google Analytics Custom Reports: Paid Search Campaigns Analysis

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Acquisition, Behavior, Outcomes! “) that ensure that they don’t so much deliver data as much as deliver insights. In this post I want to ...

Excellent Analytics Tip #20: Measuring Digital \”Brand Strength\”

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Brand Measurement: Analytics & Metrics for Branding Campaigns] There are many different tools, both online and offline, that measure the elusive metric called brand ...