Category: Web Analytics
Smart Dashboard Modules: Insightful Dimensions And Best Metrics
Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he’s observed that attribution modeling is missing from most web analytics ...
Continue Reading
Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples
Isn’t it pretty awesome? It provides a brief snapshot of the entire business. From 3rd grader attendance to new artworks on view to expenses ...
Continue Reading
Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!
metric. Dare I say, a Bounce Rate. The numbers could go either way, but having them together allows the recipient to just see the ...
Continue Reading
Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Facebook or cart and checkout abandonment rate. If you can fix that, more revenue will immediately flow into your client’s bottom-line. They will show ...
Continue Reading
7 Data Presentation Tips: Think, Focus, Simplify, Calibrate, Visualize++
DC-DR-DA: A Simple Framework For Smarter Decisions .) We are all aware that the best companies in the world have an Bob Mankoff] Lesson ...
Continue Reading
Empowering Analysis Ninjas? 12 Signs To Identify A Data Driven Culture
analytics ladder of awesomeness each company needs to climb, and it just takes time. But a larger part of the reason is that companies ...
Continue Reading
Digital Marketing And Analytics: Two Ladders For Magnificent Success
Let’s look at each step on the ladder in some detail. The very first thing you want to do is create an acceptable website. ...
Continue Reading
Search: Not Provided: What Remains, Keyword Data Options, the Future
recently announced switching to httpS as standard for all mail users, indicating secure search might follow next. That of course will mean more referring ...
Continue Reading
Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!
segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with ...
Continue Reading
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models
Occam’s Razor to this complicated challenge. Let’s try to make some sense of it all. By the time you are done with this post ...
Continue Reading
Two Amazing Bar Charts: % Content Consumption, % Share of Search
custom reporting and Here’s a very simple way to start. Step One: Count the amount of content in each area of your site. This ...
Continue Reading
Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics
NFL Passer Rating (don’t worry, no one really understands what it is). In a government context, Consumer Price Index are good examples. One that ...
Continue Reading

Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM

My Weekly Newsletter
Grab bleeding-edge Marketing, Analytics, and Strategy to outsmart AI disruption.

Web Analytics 2.0
Learn to prioritize customer-centric, multi-channel analysis and experimentation over simple data reporting.
Select Your Language

Web Analytics: An Hour A Day
Learn to focus on actionable insights and cultural change rather than just tracking data.
Select Your Language
