Tips for Web Analytics Success for Small Businesses

I recently had the privilege of doing an interview with James Maguire of The overall scope of the interview was to talk about what do small and mid-sized businesses need to do in order to extract value from their web analytics implementations. The goal was to provide recommendations and tips on specific reports and […]

Are You Into Internal Site Search Analysis? You Should Be

All of us are doing SEM/PPC, many of us are doing SEO but very few of us are paying any attention to our internal site search. Even companies that are extremely sophisticated with search campaigns treat internal site search as a step child / orphan / use your favorite metaphor. Internal site search is someone […]