Occam's Razor by Avinash Kaushik
Digital Marketing and Analytics Blog
Try this. Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. The answer will invariably be: Before you provide the data, ask the requestor what is the business question they are trying to answer. Then fulfill that [...]
Make love? Direct Traffic? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to "beg" to show up on your site! Yet this question seems to bedevil a lot of people: What the heck is Direct Traffic? As if that was not sad enough, even people [...]
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