Data Quality Sucks, Let's Just Get Over It

There is perhaps no other activity that is as much a bane of our existence in Web Decision Making as reconciling web data! Nothing seems to tie to anything, each time you rerun the numbers they change, there are tons of people fanning the flames of cookie deletion and how that causes bad data, arguments […]

Got Surveys? Recommendations from the Trenches

Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the source of almost all reporting and analysis. In my post on importance of Qualitative data it was discussed why understanding the Why was critical (if you have not read that post […]