Keys To Web Analytics Maturity: Structure, Process, Hyperfocus

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Take two months to tag the website with JavaScript code (nine months for "high end" tools). Realize you did some things wrong and in nine months the company now has new needs. Go back, roll up your sleeves and spend more time on re-implementation. Log into the tool. Start spewing forth glorious data. Be sad [...]

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

What is the first thing you want when you think about web analytics? Tools! Of course tools. What to do, where to start, what's cool. I was reflecting on that recently and thought it was incredible that in all my years of writing this blog I have never written a blog post, not one single [...]