Category: Voice of Customer

Solving For The What & The Why: On-demand Webinar

Omniture. The title was: Solving For The What & The Why – Why Web Analytics Should Not Be Lonely! Web Analytics is really good ...
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Kick Butt With Internal Site Search Analytics

Are You Into Internal Site Search Analysis? You Should Be. It is also covered in detail in Now that you know how much internal ...
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\”Engagement\” Is Not A Metric, It’s An Excuse

non-ecommerce websites because there is little in terms of Outcomes to measure there. So there has been a lot of proverbial ink used up ...
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Rethink Web Analytics: Introducing Web Analytics 2.0

Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors ...
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Data Mining And Predictive Analytics On Web Data Works? Nyet!

ACM Data Mining Special Interests Group. Here is the last slide of my presentation: The slide, on my behalf, captures the essence of the ...
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Hiring? What Works: Fresh blood or old hands? Experience or Novicity?

moldability. I get lots of wonderful email every day with delightful questions, this one made me think harder. Here is the actual excerpted question….. ...
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Three Interviews, Six Interesting Web Analytics Questions

Occam’s Razor). – Get close to your marketers and website owners. Being close to the business will give you the key context that you ...
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Web Analytics Vendor Tools Comparison (And One Challenge)

How to Choose a Web Analytics Tool: A Radical Alternative Web Analytics Tool Selection: Three Questions to ask Yourself Google Video. You know what ...
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Eight Tips For Choosing An Online Survey Provider

best survey questions” post and I started to write a reply back in the comments section but it turned out to be too long ...
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Market Motive: Internet Marketing Knowledge On Tap

John, Michael and I are starting a new company that will provide the knowledge you need to excel at internet marketing. Our Mission : ...
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Five Thousand Times Two Translates Into Goodness

Web Analytics: An Hour A Day has sold enough copies to earn $10,000 and hence allow me to donate $5,000 to each of my ...
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Marketing ROI Workshop Reflections: Onsite Resourcing & Behavior Variables

Achieving Marketing ROI Online. He is the VP for Strategic Marketing for Omniture (and came from Touch Clarity). In today’s post I wanted to ...
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Avinash Kaushik

Bestselling Author, Analytics
Chief Strategy Officer, HMM

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Web Analytics An Hour A Day Book by Avinash Kaushik

Web Analytics: An Hour A Day

Learn to focus on actionable insights and cultural change rather than just tracking data.

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