Got Surveys? Recommendations from the Trenches

Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the source of almost all reporting and analysis. In my post on importance of Qualitative data it was discussed why understanding the Why was critical (if you have not read that post […]

Experimentation and Testing: A Primer

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). There is a lot on the web about A/B or Multivariate testing but my hope in this post is to give you some rationale around importance and then a point of view […]