Stop Obsessing About Conversion Rate

Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them to do. So submit a order, sign up for a email, send a lead etc. Measuring Conversion Rate is usually the cornerstone, if not the king queen and jester of the […]

The Awesome Power of Data Visualization

[ NOTE: There is a updated version of this post & visualization: Click Here. ] We all deal with data and we do our best to crunch it and munch it and scrunch it and beat it to death to find some actionable insights. Then we go up against a “committee” or to a decision maker and […]