Do you have a sneaking, yet unshakable, suspicion that your Web Analtyics Vendor is sometimes just trying to mess with you? Guess what? It's true! All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply […]
Excellent Analytics Tip #16: Brand Evangelists Index
Often we present data without thinking about it too much. We might actively think about the metrics we are computing (and avoid rookie analysis mistakes). But it is rare that we, "Web Analysts", actually think, I mean think, about the story we are telling. I think that's because that is not our job (I mean […]
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