Category: Usability
Trinity: A Mindset & Strategic Approach
conference, I always have a deep passion and excitement when I talk about the “Trinity”. I wax and wane about it and go on ...
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Measuring Success for a Support Website: A Point of View
click here). Most support sites sit on top of complex knowledge base systems and if you have bad navigation, or “ultra cool” navigation, and path analysis is instantly ...
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Avinash @ Google TechTalk
Google’s TechTalk series (thanks Brett). The topic was Customer Centric Web Decision Making. The talk covered some of the topics that I have already ...
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Stop Obsessing About Conversion Rate
Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them ...
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Got Surveys? Recommendations from the Trenches
click here). When you think Usability perhaps the thought of Lab Usability Testing comes to mind. Or maybe Follow Me Homes or Eye Tracking ...
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Avinash Kaushik
Bestselling Author, Analytics
Chief Strategy Officer, HMM
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