Usability Archives - Page 4 of 6 - Occam's Razor by Avinash Kaushik

Category: Usability

The Promise & Challenge of Behavior Targeting (& Two Prerequisites)

NPR junkie (and support my local station segment about “behavior marketing”. NPR covers everything of course but for some reason it was surprising to ...

What Makes A Great Conference? Lessons From Shop.Org.

keynote at the kimono . Now imagine them taking off…. well you get the idea. I saw a lot of opening of the kimono ...

I Got No Ecommerce. How Do I Measure Success?

Measuring Success for a Support Website). Or a news website. Or a blog. Or a site full of white papers. Or think of a ...

4 Experts, 5 Cities, 35 Of You In Each. Come Have A Conversation.

Omniture and Actionable Web Analytics. Brent has worked in the web analytics industry for a number of years and is currently the VP of ...

Web Analytics: An Hour A Day

Amazon for the last week or so. Hopefully some of you have received a copy and have had a chance to browse through it, ...

The Three Greatest Survey Questions Ever

Qualroo is an affordable survey tool to create the survey below, it also has a user-friendly survey invitation model. Another option is Got Surveys? ...

Me Talk Pretty One Day

David’s best books. Some of you are aware of this, I am writing a book on Web Analytics. It is going to be published ...

2007 Predictions: Web Analytics

Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged ...

E-consultancy Masterclass Reflections: Personas, Customer Value, Customer Retention and Non-line Marketing

Online Marketing Masterclass event in London was a jam packed day of fantastic speakers, a wonderfully intelligent audience and great conversations. The emetrics DC ...

Five \”Ecosystem\” Challenges for Web Analytics Practitioners

challenges that web analytics Vendors were facing as we look forward. The view from the other side, that of Practitioners, is very different. This ...

Lab Usability Testing: What, Why, How Much.

importance of the “Why” often. Web Analytics usually simply helps us understand the “What”. Clickstream data typically does not tell us why something happened. We ...