Stop Obsessing About Conversion Rate

Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them to do. So submit a order, sign up for a email, send a lead etc. Measuring Conversion Rate is usually the cornerstone, if not the king queen and jester of the […]

Got Surveys? Recommendations from the Trenches

Qualitative analysis is very important, especially in our world where we Web Analysts lean perhaps a bit too much towards clickstream data as the source of almost all reporting and analysis. In my post on importance of Qualitative data it was discussed why understanding the Why was critical (if you have not read that post […]