Avinash @ Google TechTalk

On July 24th I had the privilege of giving a presentation at the Google Mountain View headquarters as a part of Google’s TechTalk series (thanks Brett). The topic was Customer Centric Web Decision Making. The talk covered some of the topics that I have already blogged about here but there is a lot of new material I have not […]

Stop Obsessing About Conversion Rate

Most web analytics practitioners define Conversion Rate as the percent of site visitors who do something the company who owns the website wants them to do. So submit a order, sign up for a email, send a lead etc. Measuring Conversion Rate is usually the cornerstone, if not the king queen and jester of the […]