Web Analytics Consulting: A Simple Framework For Smarter Decisions

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As I've gotten older I've come to appreciate the value of frameworks a lot more. When we are young, the answers to everything are simpler because, of course, we know everything. What metrics should I use? Use BR & CV. What digital marketing works? Definitely Y, do that. How can I improve my business? Simple, […]

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

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Stale. One thing that I never want to be. We all have a tendency to learn up to a point, we get comfortable and keep chugging along rarely investing in our ongoing education. I call it the slow but sure path to irrelevancy. Let me share my prescription for avoiding irrelevancy: Try new things. Simple […]