Emetrics Summit Reflections: Peacocks, Woodpeckers, World Bank, Lifetime Value & Click Fraud.

The Finlay-Sterne show (as I shall refer to the emetrics summit from now on – you’re welcome Matt : )) in Washington DC was rousing success. More attendees, more tracks, more speakers, wonderful weather, nice hotel. How could it not be a great success? [Jim: I have to admit I will miss the wonderful Santa […]

All Web Analytics Applications Should Be Free! Not.

A dear friend who works for a nice Web Analytics vendor wrote in an email something that surprised me a little bit. If someone else had said that it would not have been such a surprise, but it was someone whom I know well and for whom I have the greatest respect. In the email the […]