Web Analytics: A Puzzle or A Mystery?

I am lucky that I get lots of interesting emails from readers of the blog. I got a one such absolutely wonderful email today from Andrew Burnette. I am reproducing it here with Andrew’s permission with no additional commentary. I am confident you will find it as insightful and impactful as I did. A new Malcolm Gladwell […]

Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation […]