Standard Metrics Revisited: #2: Top Exit Pages.

Occasionally we revisit a well established / standard metrics or report and take a fresh look at it. The first metric we look at was Visitors (Visits, Unique Visitors). In the second one of the series we will look at a very standard metric Exit Rate and one specific report, Top Exit Pages. All web […]

The Great Web Data Capture Debate: Web Logs or JavaScript Tags?

There are many different options at our disposal when it comes to collecting web clickstream data. We can use web logs, web beacons, javascript tags and packet sniffers. Each methodology comes with its own unique set of benefits and challenges. [Read this entry in wikipedia for pro's and con's of web logs and javascript tags, […]