2007 Predictions: Web Analytics

Andy Beal of the Marketing Pilgrim has tagged me for a new blog tagging meme that has just started. Andy was sweet enough to play when I tagged him for the personally tag game so it is only fair that we play along for his game! The 2007 Predictions tag game was started by Mashable. […]

Standard Metrics Revisited: #2: Top Exit Pages.

Occasionally we revisit a well established / standard metrics or report and take a fresh look at it. The first metric we look at was Visitors (Visits, Unique Visitors). In the second one of the series we will look at a very standard metric Exit Rate and one specific report, Top Exit Pages. All web […]