Excellent Analytics Tip #9: Leverage Statistical Control Limits

Absolute numbers are no very helpful (we had 459,245 unique visitors last month). Trends we have come to realize are better (Dec: 459,249 Nov: 591,067 Oct: 489,419). But there are customer interactions on the websites that results in outcomes for your company that yield trends that are rather difficult to decipher and translate into action. […]

Web Analytics: A Puzzle or A Mystery?

I am lucky that I get lots of interesting emails from readers of the blog. I got a one such absolutely wonderful email today from Andrew Burnette. I am reproducing it here with Andrew’s permission with no additional commentary. I am confident you will find it as insightful and impactful as I did. A new Malcolm Gladwell […]