Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

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In the coming year, based on current announcements, Google Analytics is set to go through an almost unprecedented amount of evolution. My postulation is that by this time next year the tool will be almost unrecognizable. [My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. This is insanely […]

Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

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We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. A small bang here, […]