Search Engine Marketing Archives - Page 4 of 16 - Occam's Razor by Avinash Kaushik

Category: Search Engine Marketing

Web Analytics Segmentation: Do Or Die, There Is No Try!

Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), don’t allow you to do on the fly ...

Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Visits / Visitors and Conversion Rates for those marketing campaigns. They deserve our love. [And if they measure That is an average. The trouble ...

10 Fundamental Web Analytics Truths: Embrace ‘Em & Win Big

F U D about Web analytics out there than I think is reasonable. Part of it fueled by Vendors. What a competitive bunch! Part ...

The Definitive Guide To (8) Competitive Intelligence Data Sources!

Web Analytics 2.0. The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to ...

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

SES London and Market Motive co-faculty member Greg Jarboe sent me this KPI via email: “Your webcast was a big success. Your KPI questions ...

Five Sweet Web Analytics Resolutions To Kick It Up A Notch

multiplicity strategy to win in the bounce rates for the top 20 landing / entry pages to the site. Find the losers, fix ’em. ...

Web Analytics 2.0 Book: In Stores Now!!

Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can’t ...

Google Analytics Becomes Intelligent. Hello Insights!

Google Analytics Now More Powerful, Flexible And Intelligent. In this post I’ll want to share rest of the story, what came of the above ...

Web Analytics Books!

clickstream analysis competitive intelligence

Yes, books with a s. : ) It is with immense excitement that I am sharing the news that I have just finished writing ...

Web Analytics Career Advice: Play In The Real World!

Webmaster Tools from Google and Compete, Google’s Ad Planner (psychographic and demographic audience segmentation for free!) and … and … and … Twitter account ...

Barriers To An Effective Web Measurement Strategy [+ Solutions!]

Online Measurement and Strategy Report. Many Analyst “reports” tend to push a company / vendor / consultant agenda, refreshingly the Yahoo! Web Analytics, BT ...

Paris Hilton, Kim Kardashian & Telling Stories With Data

audience segmentation display advertising

Google’s Ad Planner specifically.] 2. Highlight the importance spending money on advertising to relevant audiences. 3. Tell a memorable story. Below is how I ...