Measuring Incrementality: Controlled Experiments to the Rescue!

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With a plethora of digital media channels at our disposal and new ones on the way every day(!), how do you prioritize your efforts? How do you figure out which channels to invest in more and which to kill? How do you figure out if you are spending more money reaching the exact same current [...]

Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

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Stale. One thing that I never want to be. We all have a tendency to learn up to a point, we get comfortable and keep chugging along rarely investing in our ongoing education. I call it the slow but sure path to irrelevancy. Let me share my prescription for avoiding irrelevancy: Try new things. Simple [...]