Standard Metrics Revisited: #1: Visitors

Sometimes it is well worth stepping back from the bleeding edge and taking a fresh look at something very familiar, the non-bleeding edge. In this new series I hope to revisit some extremely well established and accepted metrics with the goal of providing fresh insights. The first one is the metric that is the bedrock of […]

Five "Ecosystem" Challenges for Web Analytics Vendors

Recently I had the opportunity to be interviewed by a Research Analyst from a boutique investment bank who covers web analytics vendors that are publicly listed. An interesting question at the end of the conversation was: “what do you think are some of the future challenges / threats to these web analytics vendors”. Ahh fun stuff. Before […]