Five "Ecosystem" Challenges for Web Analytics Practitioners

In early September we had covered the challenges that web analytics Vendors were facing as we look forward. The view from the other side, that of Practitioners, is very different. This post covers the challenges that web analytics Practitioners and their employers are facing. Quick Summary of the Challenges: # 5: Lack of relevant talent […]

Is Real-Time Analytics Really Relevant?

It seems that every good web analyst / practitioner / director / vp’s wish list of a perfect web analytics tool starts with a desire to get “real-time” data. The thought being that with the fast pace of the web and everything changing all the time getting real-time data is mandatory to being able to […]