Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

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We have access to more data than God wants anyone to have. Thus it is not surprising that we feel overwhelmed, and rather than being data driven we just get paralyzed. Life does not have to be that scary. In fact a data driven life is sexiest digital life you can imagine. In this blog [...]

Smarter Data Analysis of Google's https (not provided) change: 5 Steps

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It is astonishingly common that we are asked to analyze the impossible. In perhaps a career-limiting move I'm going to try to do that today (and for a controversial topic to boot!). In this post about an important Google change, I want you to focus less on the data and focus more on the methodology. [...]