Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis

Search Engine Marketing / Pay Per Click, is the hottest thing around. Everyone is doing it and if you are not doing it you dare not admit it for the fear of looking crazy. There are more agencies and consultants out there than you could care to count and all of us are trying to work […]

Data Quality Sucks, Let's Just Get Over It

There is perhaps no other activity that is as much a bane of our existence in Web Decision Making as reconciling web data! Nothing seems to tie to anything, each time you rerun the numbers they change, there are tons of people fanning the flames of cookie deletion and how that causes bad data, arguments […]