Build A Great Web Experimentation & Testing Program

It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is a bold statement but a good testing program is truly game changing in multiple ways. (If you have not read the Experimentation and Testing Primer post I recommend that as foundational […]

Tips for Web Analytics Success for Small Businesses

I recently had the privilege of doing an interview with James Maguire of ecommerce-guide.com. The overall scope of the interview was to talk about what do small and mid-sized businesses need to do in order to extract value from their web analytics implementations. The goal was to provide recommendations and tips on specific reports and […]