Excellent Analytics Tip#4: Make Your Analysis/Reports "Connectable"

We have already beaten this horse dead, several times over: Web analysis is hard, there is too much data, don’t know how much of it to trust. Also yes your job as a web analyst is a very hard one, even if you overcome the data hurdles there is still the challenge of convincing people […]

Build A Great Web Experimentation & Testing Program

It is a crime against our customers if we don’t have a robust web Experimentation & Testing program in our respective companies. That is a bold statement but a good testing program is truly game changing in multiple ways. (If you have not read the Experimentation and Testing Primer post I recommend that as foundational […]