It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure. It is almost never tools. Not any more. Surprisingly it is often not their will to use data, that is there in many cases. Sometimes it [...]
Who Owns Web Analytics? A Framework For Critical Thinking.
December 9, 2009 52 Comments
Web Analytics 2.0 Book: In Stores Now!!
November 13, 2009 122 Comments
I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Hurray!! Even with a broken right hand I can't help but write this post! The waterfall of positive feeling stems from the fact that this book was very hard to write. I only [...]
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