The Promise & Challenge of Behavior Targeting (& Two Prerequisites)

I am a NPR junkie (and support my local station KALW). Driving to the airport last Monday I was surprised to hear a segment about "behavior marketing". NPR covers everything of course but for some reason it was surprising to hear of the current technology cool thing on NPR! Now that NPR has covered this […]

What Makes A Great Conference? Lessons From Shop.Org.

One of life's wonderful joys is the opportunity to speak at a conference. It is an experience to stand in front of a crowd (remember I am an introvert!) and speak about something I am passionate about. Late last week I gave the keynote at the shop.org merchandising event in San Diego. Usually after a […]