Market Motive: Internet Marketing Knowledge On Tap

John, Michael and I are starting a new company that will provide the knowledge you need to excel at internet marketing. Our Mission : Knowledge on demand, of consistently high quality, always fresh, to solve your real world problems, right now. Introducing… We are all very passionate about education and through Market Motive we hope […]

The Promise & Challenge of Behavior Targeting (& Two Prerequisites)

I am a NPR junkie (and support my local station KALW). Driving to the airport last Monday I was surprised to hear a segment about "behavior marketing". NPR covers everything of course but for some reason it was surprising to hear of the current technology cool thing on NPR! Now that NPR has covered this […]