Rethink Web Analytics: Introducing Web Analytics 2.0

On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at impressive authors who have been invited (some of my favorites: Seth Godin, George Soros, David […]

Interviewing Tip: Stress Test Critical Thinking. Please.

Interviewing is art, and perhaps the most important thing you could do for your company. My post with tips on hiring web analysts (Hiring? What Works: Fresh blood or old hands? Experience or Novicity?) generated lots of comments [25!] and emails. The most common request was for tips on how to pick the right employer, […]