Blog Metrics: Six Recommendations For Measuring Your Success

Blogs are not websites. The old school model of content creation, content consumption and content distribution does not apply to blogs. (Neither do "traditional web analytics" measures.) For example: Websites are less important, it is permission marketing now (I'll give you permission and you can talk to me). Monologues are over, no more: I'll publish […]

Social Objects and doing the Stupid Passion Thing

The distance between a "story" and its "audience", intended or unintended, is just two pixels. That is how I described the state of the web / social networking to the Online Marketing Class at the University of Virginia last week. It was in reference to how much faster information flows, how much faster each of […]