Social Objects and doing the Stupid Passion Thing

The distance between a "story" and its "audience", intended or unintended, is just two pixels. That is how I described the state of the web / social networking to the Online Marketing Class at the University of Virginia last week. It was in reference to how much faster information flows, how much faster each of […]

Six Rules For Creating A Data Driven Boss!

We, especially we the readers of this blog, often struggle with moving our organizations to be more data driven. The beautiful irony is that the bigger the organization the less likely it is to be data driven, inspite of large sums being spent on tools and applications. It is possible to create truly data driven […]