Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

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As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously. Rather I've had to fall […]

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

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Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs […]