Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

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I love this quote from Richard Branson: Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. Is there any place Mr. Branson's words are more relevant than in our big data world? We are not as awesome as we need to be when it comes to presenting […]

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

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As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously. Rather I've had to fall […]