Digital Analytics Archives - Page 4 of 6 - Occam's Razor by Avinash Kaushik

Category: Digital Analytics

See-Think-Do: A Content, Marketing, Measurement Business Framework

AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). Then there is Agile for ...

Excellent Analytics Tip #24: Obsess About Real Business Profitability

actionable web analytics advanced segmentation

Market Motive). But ZQI U also has many real world campuses, so students can enroll online and attend in the real world. Digital advertising ...

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

actionable analytics business optimization

Lean Analytics a new book by my friend Benjamin Yoskovitz. The book introduces a wonderful process called the Lean Analytics Cycle, which aims to ...

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

analytics tips best practices

Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant ...

Excellent Analytics Tip #22: Calculate Return On Analytics Investment!

actionable analytics return on analytics spend

Jesse Nichols will present his wonderful formula for computing ROA (return on analytics). In part two, we are going to build on the formula ...

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

data presentation tips

big data world? We are not as awesome as we need to be when it comes to presenting data clearly, logically and simply, and ...

Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

qualitative research

Consumer Barometer provides qualitative research, collected and processed with immense quantitative rigor, that will allow you to analyze digital’s influence and consumer behavior that ...

Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

behavior targeting customer acquisition

grok the sweet power that this platform brings with it. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products ...