Google Analytics Visitor Segmentation: Users, Sequences, Cohorts!

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My love for segmentation knows no bounds. Whether you do online, offline or nonline analysis, or just like to randomly play with data, insights arrive faster with segmentation. In fact, I've gone so far as to say: "All data in aggregate is crap." That's certainly a bit melodramatic, but beyond the most bare bones "ahh, […]

See-Think-Do: A Content, Marketing, Measurement Business Framework

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The world does not need a new business framework. I get "About 269,000,000 results (0.25 seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). […]