Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

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We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. A small bang here, […]

Excellent Analytics Tip #21: Convert Complex Data Into Simple Logical Stories

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I love this quote from Richard Branson: Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple. Is there any place Mr. Branson's words are more relevant than in our big data world? We are not as awesome as we need to be when it comes to presenting […]