Interviewing candidates for a "data job" (analysts, marketers, ppc specialist) can be surprisingly depressing. Sometimes they can be unqualified. Usually they are "qualified". The depression comes from this singular flaw: The candidate's education is limited by the companies they work/worked at. All I know is ecommerce because that is all my company does. All I [...]
Excellent Analytics Tip #16: Brand Evangelists Index
Often we present data without thinking about it too much. We might actively think about the metrics we are computing (and avoid rookie analysis mistakes). But it is rare that we, "Web Analysts", actually think, I mean think, about the story we are telling. I think that's because that is not our job (I mean [...]
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